Since 1982

This Is It was opened in Ogunquit, Maine in 1982, and has been family-owned and operated ever since.

We have always focused on offering our customers a wide selection of comfortable, stylish clothes at a great price. We've been successful because we listen to our customers and we work hard every day to deliver what they want. We're excited when you find just what you're looking for, or if you're happily surprised by something you weren't!

Our customers come from the world over, visiting the coast of Maine for its beautiful shores and cool onshore breezes. We hope you'll visit often and come see us in Kennebunkport or Ogunquit. Our stores carry a full line of women's clothes, as well as shoes & accessories. We also have a small but well-stocked men's section.

Want to know more? Contact us, we look forward to hearing from you.

Shipping | Returns | FAQs


Our standard shipping option is UPS Ground, with Free Shipping on all orders $85+.

When you place an order you will receive an order confirmation email as well as a confirmation that your order has shipped. All orders are packaged and shipped directly from one of our two stores on the coast of Maine (our locations).

* We ship to the continental US only

While your order may ship the same business day it will, with few exceptions, ship on the following business day.

With standard UPS Ground shipping your order should arrive between 2-6 business days after placing an order depending on the ship-to address.

Orders with UPS 2-Day Express must be placed by 3pm EST to have them ship that same day. Orders placed after 3pm will ship the following day. Orders placed on Saturday or Sunday will ship on Monday.

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If you are not satisfied with your purchase from This Is It, we will gladly accept returns within 30 days of the original purchase. Merchandise must have tags attached, be unworn and unwashed. If items are returned without the packing slip, you will receive an exchange or merchandise credit for the current selling price of your items.

We provide a UPS return label. If you paid for shipping on your order, the return label is free. If you had free shipping on your order and use the label, we will deduct $8.95 from your refund.

Please include a copy of the original packing slip to help us quickly process your return. If you have questions regarding a return please email


Please do not request an exchange with your return. Instead follow these two steps:

1) Place a New Order Online at

2) Return the Unwanted Items for a Refund (see above)

Use promo code SHIPNEW to get Free Shipping on your new order.
- The code ShipNew is only valid for customers returning an item and placing an order for a new item within 30 days of the original purchase.
- Make sure to use your same name, shipping address and email during checkout

Please ship all returns to:
242 Main Street, Box 1557
Ogunquit ME, 03907


You can call the store Monday-Friday, 9-5pm for help with an online order 207-646-9533. Or email

But this form is usually the quickest way to contact us and answer your questions.

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Yes! You should be able to find a sizing guide for each designer we carry within the images of each style.

You can also find measurements within the bullet description of all styles.

We have a page for that! Go here »

Of course! Come on in! We have two stores on the coast of Maine, one in Ogunquit and another in Kennebunkport.

Here are map links to our locations:

Ogunquit »

Kennebunkport »