Since 1982

This Is It was opened in Ogunquit, Maine in 1982, and has been family-owned and operated ever since.

We have always focused on offering our customers a wide selection of comfortable, stylish clothes at a great price. We've been successful because we listen to our customers and we work hard every day to deliver what they want. We're excited when you find just what you're looking for, or if you're happily surprised by something you weren't!

Our customers come from the world over, visiting the coast of Maine for its beautiful shores and cool onshore breezes. We hope you'll visit often and come see us in Kennebunkport or Ogunquit. Our stores carry a full line of women's clothes, as well as shoes & accessories. We also have a small but well-stocked men's section.

Want to know more? Contact us, we look forward to hearing from you.